SEO – How Does SEO Work?

By: Marcus Miles

You've heard people speaking about SEO. Although what exactly is search engine optimisation? And how can it really help your organisation?

SEO is a very simple theory that requires fairly complex investigation and theoretical manipulation to garner excellent results. The basic idea of search engine optimization is that the more prominent a website is in the results on a search engine page, the more visitors your website will achieve. For example, if you advertise plates through a website, when someone enters that phrase into Google, you would like to see your website to be at the top of the SERPs so it´s most visible to the searcher. Achieving this is what basic SEO is all about.

Unfortunately, a website owner can´t invite Yahoo out for dinner, have a chat, possibly give them a twenty pound note and get to the top of the SERPs. Even if you could book a lunch date with the head of a search engine, there´s little they themselves could change because search engine results use complicated mathematical formulas and algorithms to give the user with a list of millions of results in seconds, rather than the actions or decisions of any one individual. It´s not people we need to persuade to put a website at the head of SERPs; it´s a computer. Search engines operate with mathematics and science, and if you want a site to rank for specific terms search engine optimisation is necessary.

This is where SEO companies can help. If you are aware what search engines are looking for you can, with manipulation of content and some savvy online marketing with links, make Google believe a website is destined for the top of SERPs. Search engines don´t mind if your wares are the worst, in the world. They care about how your website has been constructed, how good the construction is and the density and proliferation of SEO keywords. If these are right, a site will be climbing up to the top of SERPS and your products will be flying off the shelves.

There are a collection of digital agencies which offer SEO advice. Find out about one specific SEO Manchester business now.

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There are a variety of SEO which provide SEO development. Discover one specific SEO Manchester agency now.

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